Shoppers praise 'miracle' anti-ageing cream for 'saggy' necks reduced to under £30

Beauty fans are rushing to get their hands on an anti-ageing cream that's been hailed a 'miracle' for tightening and lifting the neck area, and it's now available for under £30. The PRAI Beauty Ageless Throat and Decolletage Night Creme with Retinol is now down to £27.74 from £36.99 from Boots, saving shoppers 25% on their purchase.

This clinically proven night cream is formulated to keep skin deeply hydrated while they sleep, targeting dryness and visible signs of ageing in one powerful step, the brand says. Packed with nine intense hydrators, it helps lock in moisture overnight, leaving skin feeling soft, plump and refreshed by the morning.

Two forms of retinol, the gold standard anti-ageing ingredient, work in harmony to boost collagen, smooth wrinkles and brighten dull skin, helping to restore a firmer, more youthful looking neck and decolletage. To get the best results, customers are advised to apply it each night before bed, using gentle upward strokes from the cleavage to the chin.

Another option on the market is the Magic Night Cream from Charlotte Tilbury for a more expensive price of £100, which has been labelled award-winning. This cream is said to help skin appear plumper by 223%, according to the site, and can also reduce wrinkles.

Argos also has the Elizabeth Arden Retinol Night Serum in capsules form for £47. The serum is said to combine two of the best active ingredients - retinol and ceramides - into one, easy-to-use capsule. It can diminish the appearance of age spots and discolourations, as well as moisturing the skin, and is suitable for all skin types, the brand says.

The PRAI Night Creme from Boots has been rated a high 4.8 out of five stars, from over 500 reviews. One person said: "Since using this miracle cream, I have noticed a significant improvement in my neck and decolletage. It has a wonderful texture, my skin feels soft and has definitely cleared my lines and wrinkles."

Another wrote: "This is a lovely cream, rich but not heavy with a delicate scent to it. I'm just beginning to see lines and saggy skin at my neck, so was keen to address this and I struck hold with the first product I tried. Already seeing these lines diminish, and this will now be a staple in my routine." A third shopper said: "I have used the day cream for a few years and love it. Love how it looks. Love how it sinks in. This night cream seems even better. It soaks in overnight. Very pleased. I'm hooked."

Some others deducted a star for reasons, such as: "I have day and night throat cream but have not being using them long enough to tell if working." Another said: "I love the smell of this cream and it feels so good on my skin. I'm not sure if I've seen an improvement but it definitely feels like it's doing some good and I intend to continue to use it because it's taking care of my skin of the future."

The PRAI Beauty Ageless Throat and Decolletage Night Creme with Retinol 50ml is available from Boots.

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