Holly Willoughby's media company handed huge lifeline over tax debt

Holly Willoughby's media company has been given a further chance to avoid being wound up over a tax debt. Roxy Media, the media production and management firm run by the TV presenter and her husband, Dan Baldwin, was issued with a winding-up order by His Majesty's Revenue & Customs (HMRC) earlier this year, according to court filings.

A hearing at the Insolvency and Companies Court in April heard that the firm owed £377,000 in tax, which had been reduced from an unknown amount. The case was adjourned for 12 weeks to allow the debt to be paid.

At a hearing on Wednesday, Charlotte Cooke, for HMRC,told the court that the company was seeking to take the case to a tax tribunal, with no details given over whether the debt had been paid partially or in full.

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She said: "I understand the company has submitted an application for a late appeal to be heard. Our position is that that is opposed." She continued: "This has gone on long enough."

Michael Collins, representing the company, confirmed it was taking the case to a tax tribunal, but no details were given in court as to what the challenge concerned. Mr Collins continued that the company was waiting for a date for the tribunal appeal to be heard.

Insolvency and Companies Court Judge Sally Barber adjourned the case until August 20. Willoughby set up the company with her husband to specialise in managing media clients. Records on Companies House indicate that she was appointed as a director of the company in 2014, and Mr Baldwin in 2008.

Speaking previously, a spokesperson for HMRC said: "We take a supportive approach to dealing with customers who have tax debts and only file winding-up petitions once we've exhausted all other options, in order to protect taxpayers' money."

The presenter is best known for previously fronting ITV daytime show This Morning, which she first appeared on in 2009, before making the decision to step down in 2023 in order to spend more time with her family.

But it's not just her company which has seen a huge setback in her career for Holly. The presenter also fronted ITV's Dancing On Ice between 2006 and 2011, before the show returned in 2018 and ended in 2025. After almost two decades of it being on screens, the network decided to pull the plug due to dwindling viewing figures.

At its peak, the programme raked in 12 million viewers, a stark contrast to the 2.4 million viewers who tuned in for the opening episode of the last ever series. Meanwhile, the last final, which saw Coronation Street actor Sam Aston win the famous trophy, managed to pull in just 2.7 million viewers at home.

That, however, is not all. Her show, Celebrity Bear Hunt, has reportedly been axed by streaming giant Netflix, as it became too expensive to produce, despite being a hit with viewers.

A source told The Sun that everybody on the show was "absolutely gutted." They added: "But the overall cost of travel, insurance and, of course, securing big-name talent proved too dear - it was completely untenable even after they looked at filming closer to home, and making more of a budget show.

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