Ferne McCann slammed over 'inappropriate' TikTok video with pet dog Clemmie

Ferne McCann has faced criticism from fans after sharing a TikTok video featuring her pet cockapoo, Clemmie, as she took part in a viral social media trend.

Some viewers accused the former TOWIE star, 35, of handling her dog roughly, saying the clip could be harmful to the animal. Ferne attempted the Labubu trend, inspired by the popular monster dolls that have become a viral sensation online. I

n the video, filmed in her kitchen, Ferne lifted Clemmie’s long ears to stand upright on top of the dog’s head, mimicking the dolls’ signature look, while mouthing the voiceover: “I have the one and only 24 carat gold Labubu.”

The clip ended with her scooping Clemmie into her arms for a kiss and cuddle. The original TikTok sound comes from creator Lilz Bullz, whose June video featuring a “24 karat gold Labubu” quickly went viral, amassing more than 65 million views.

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The trend has since spread widely, with people recreating the clip using friends, babies, and pets. Celebrities including Ashley Benson, Madelaine Petsch, and The Jonas Brothers have all joined in, generating humorous and playful content.

Despite the light-hearted intent, many viewers criticised Ferne’s approach. Comments suggested the dog appeared uncomfortable, with some threatening to contact animal welfare authorities. Responses included: "This is so cruel why would she do that."

Another echoed: "This is not cute or funny at all. She should know better. The poor dog." Someone else voiced: "I really don't understand this trend."

This controversy comes shortly after McCann was publicly criticised for posting images of herself breastfeeding her two-year-old daughter, Finty.

Speaking on This Morning, she defended her decision to share the content, stating that critics often “oversexualise” breastfeeding and may be “triggered” due to their own experiences.

Ferne, who is also mother to Sunday, seven, told hosts Andi Peters and Emma Willis: "Every time I posted, even when she was younger, it really did split hairs. It was challenging for me because I felt like I had to justify. I didn’t want to offend anyone.

"I think that’s the thing with me, that yes I’m pro breastfeeding, but that doesn’t mean I’m anti formula. What is so wonderful is that women have choice. Not all new mothers can breastfeed for various reasons… for me, the reason why I am passionate about it and want to have conversations like this is to continue support for that breastfeeding.”

On negative reactions to her posts, she added: “The most common one is ‘Here she is, getting them out again!’ and it’s like, ‘Alright, okay, we all know that you breastfeed.’

"They are not my intentions… I think the reason why some people have such a problem with it is because women’s breasts are oversexualised and some people find it very triggering, feel they have failed. Showing my successful breastfeeding journey wasn’t to shame anyone.”

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