The jalebi may soon be served with a side of guilt, and your evening samosa might be accompanied by a health warning. The health ministry has directed all central institutions, including AIIMS Nagpur, to install “oil and sugar boards” — posters that highlight the hidden fat and sugar content in commonly consumed Indian snacks.
According to a report by The Times of India, this initiative marks the beginning of a broader awareness campaign, likened to tobacco warnings on cigarette packets. The aim is to gradually position junk food risks in public consciousness in a similar way.
These boards are set to be displayed in cafeterias and public areas, especially in government institutions, serving as quiet yet firm nudges about the health risks in everyday items like samosas, jalebis, laddoos, pakoras, and vada pav.
Officials at AIIMS Nagpur have confirmed receipt of the directive and say implementation is underway.
“This is the beginning of food labelling becoming as serious as cigarette warnings,” said Dr Amar Amale, president of the Cardiological Society of India’s Nagpur chapter, in a quote to ToI. “Sugar and trans fats are the new tobacco. People deserve to know what they’re eating.”
As per ToI, an internal note from the government has linked the move to India's growing obesity crisis. Projections suggest that by 2050, over 44.9 crore Indians could be overweight or obese , the second-highest in the world after the US. Currently, one in five urban adults is overweight, and rising childhood obesity due to poor diet and low physical activity has added to the concern.
“This is not about banning food,” senior diabetologist Dr Sunil Gupta told ToI. “But if people knew that one gulab jamun might contain five teaspoons of sugar, they might think twice before going for seconds.”
Doctors and public health experts see this as part of a larger fight against non-communicable diseases such as diabetes, heart disease, and hypertension — many of which are diet-related. The initiative also ties into Prime Minister Narendra Modi’s “Fit India” campaign and his push for a 10% reduction in national oil consumption.
In Nagpur and other cities, the changes will be visible soon. Rather than imposing bans, the government is opting for bold, visual cues. Near every snack counter, a colourful reminder will quietly say it all: “Eat wisely. Your future self will thank you.”
According to a report by The Times of India, this initiative marks the beginning of a broader awareness campaign, likened to tobacco warnings on cigarette packets. The aim is to gradually position junk food risks in public consciousness in a similar way.
These boards are set to be displayed in cafeterias and public areas, especially in government institutions, serving as quiet yet firm nudges about the health risks in everyday items like samosas, jalebis, laddoos, pakoras, and vada pav.
Officials at AIIMS Nagpur have confirmed receipt of the directive and say implementation is underway.
“This is the beginning of food labelling becoming as serious as cigarette warnings,” said Dr Amar Amale, president of the Cardiological Society of India’s Nagpur chapter, in a quote to ToI. “Sugar and trans fats are the new tobacco. People deserve to know what they’re eating.”
As per ToI, an internal note from the government has linked the move to India's growing obesity crisis. Projections suggest that by 2050, over 44.9 crore Indians could be overweight or obese , the second-highest in the world after the US. Currently, one in five urban adults is overweight, and rising childhood obesity due to poor diet and low physical activity has added to the concern.
“This is not about banning food,” senior diabetologist Dr Sunil Gupta told ToI. “But if people knew that one gulab jamun might contain five teaspoons of sugar, they might think twice before going for seconds.”
Doctors and public health experts see this as part of a larger fight against non-communicable diseases such as diabetes, heart disease, and hypertension — many of which are diet-related. The initiative also ties into Prime Minister Narendra Modi’s “Fit India” campaign and his push for a 10% reduction in national oil consumption.
In Nagpur and other cities, the changes will be visible soon. Rather than imposing bans, the government is opting for bold, visual cues. Near every snack counter, a colourful reminder will quietly say it all: “Eat wisely. Your future self will thank you.”
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